Do you know the two terms in the above title that are among the most talked topics in recent years? Yes, absolutely they are such big buzzes. One is artificial intelligence and another is social media. The latter has already influenced the world and the former (AI) has just begun to bring revolutionary changes to the world where we are.

Undoubtedly, social media is the most surefire way to reach a potential customer base. By having steady presence on Facebook and Twitter, marketers are well capable than ever to engage with audiences in more stimulating, ultimately productive ways. From newly-born startups to global firms, social media has been the most essential way to get viral for every sort of business out there.

Social media is all about consistent presence. But since it is manual in activity, there should be a requisite of automation that understands user behaviour. Managing multiple accounts manually is too burden. Manual tasks include a lot of activities, which could be regularly posting interesting and shareable content to get the message out or dedicatedly responding to user comments.

This is where automation and artificial intelligence come in. Social media is more effective than ever before with automation to enable social engagement. So there is a great surge in number of artificial intelligence companies and across the world coming to the AI service market. Here are some ways you can take into account to leverage AI for fantabulous social media engagement:

Probably you heard about big data. Today it has 2.7 zettabytes of data in its womb and that is growing at a rapid rate. Big data is a large volume of data that is accumulated from a variety of sources, such as business process, CRM, ERP and online. In fact, big data is a gold mine for marketers to looking to improve social engagement.

Big data can provide details on customer’s shopping habits, spending potential, likes and dislikes. You probably ask a question like how it benefits social media marketing. Yes, it helps fabulously. With access to these information, social media marketers can create and share content that triggers customers’ interest.

Since big data is really big in size, marketers can’t easily extract specific insights from it. This is where AI makes the things simple. AI can quickly and accurately mine entire big data sources and pull out the required insights about customers. Marketers can leverage this insight to engage customers at the right time, more accurately.

All content can’t make all happy. So there is a need of curated content to trigger individual customers’ interest. Content marketing is one of the most effective ways to boost social media engagement. In fact, 28% of B2B marketing budget is spent on content marketing.

In fact, content works well to make your product viral. For example, online food ordering company Tasty had social media profiles with less to no user interaction, but it started to see flooding interactions only after one of its recipe GIF went viral on Facebook.

There are many AI tools out there that identify effective pieces of content that best matches your potential customers’ interest in terms of social engagement.

Social media platforms like Facebook and Instagram have gone heavily huge in terms of monthly active users. Instagram itself has 700 million monthly active users. On the other hand, it has been more and more difficult to marketers to catch people’s attention among oversaturated news feeds. So they obviously go for ads to boost posts, but cost heavily hinders them there.

To overcome expenses, social media marketers go for AI automation tools. Tools help them automate the posting of specific pieces of content or even user interactions. Some tools are capable to search out the most relevant content and automatically push it to subscribers.

Some top-notch benefits of social media automation tools:

• Pre-schedule your social media posts
• Ensure that you are contents are posted regularly, from every day to every week and month
• Post older posts, according to festivals and other special occasions
• Post content to multiple platforms, from a single push
• Track your results at one place

In fact, social media automation works in feeding the most attractive and most relevant content to your potential customers. Considering the demand automation created, many mobile app development companies (android & iOS)and other technology services companies out there widened their portfolio to leverage trends. If you’re in service seeker side, looking to build ultra intelligent AI solutions, collaborate with only expert artificial intelligence development company or in your preferred region, so you can extract the best of AI.