If you have got a computer, smart phone and laptop, then you must have experienced digital marketing. It can be in your search results while using Google, in your email inbox, advertisement on Facebook, post on Instagram or text message sent to you. These days, digital marketing has become one of the best ways to promote products and services all over the world. This technology is increasing rapidly and the need of skilled professionals is also increasing with it.

If anyone is interested in building career in the field of digital marketing, then you need to follow some learning paths. If you are not known with the point to begin your career as a digital marketing specialist, then you can follow one of the given parts to build a strong foundation in basics of digital marketing. It can help you to get specialized in the areas like social media marketing, PPC advertising, SEO marketing. If you will specialize in any one of the given areas, then you can get qualified for number of job opportunities in the marketing field.

Most of the companies know that they have to shift their brand marketing efforts to digital option. Around four out of 10 marketing jobs ask for the top digital marketing skills and you can say that job opportunities in this field or on rise. One study also showed that SEO jobs are increased by 43% in 2017 to 2018 and content marketing job opportunities have increased over 33% in this meantime.

People who are qualified for these jobs are not able to maintain their face and there are number of companies which struggle in finding skilled professionals for their various marketing positions. Around 46% of business is considering it quite challenging to find out the right professional for this work. Around 7% of people consider it to be highly challenging procedure to find best skilled professional.

It is very bad news for the companies who are looking for employees who can work in the field of digital marketing. There are number of opportunities for the people who are specialized in the areas of advanced digital marketing.

People who want to enter in the field of digital marketing, then there are number of choices available for them. You can either select the general role or the professional one. You will have to get training for both the roles and you have to work with the basics at first.

We suggest you to start with 360EduKraft Digital Marketing Certified Course. In this course, you can cover all the concepts related to conversion rate optimization, content marketing, PPC, social media, SEO, email and mobile strategies. You can get wide knowledge in all of these areas and you will also get certification for it.  You should select from one of the following paths in the field of digital marketing:

• SEO specialist

• PPC specialist

• Social media marketing specialist

• Digital marketing specialist

Getting trained in one of these four areas will prepare you to land a job in one of these roles, as employers are desperate for qualified candidates and not finding them. We’ll explore each of these learning paths in more detail below.

SEO specialist is one of the highest paying jobs in today’s digital marketing field. Search engines change algorithms and then business needs SEO experts who can stay up-to-date with the latest trends of Search engines. IT is not easy to achieve SEO and that’s why skills and expertise is required to achieve it.

By studying with 360EduKraft, you can get prepared for the job of SEO specialist. The 360EduKraft SEO Masters Program begins with DMCA course and then it will proceed towards advanced content marketing, SEO, web analytics and full understanding of strategies and plans of SEO marketing. You will learn web analytic because it will let you track results to find out the solutions to get improved.

PPC is digital marketing model in which companies can display ads on different web pages but they have to pay for ad when it is clicked by the people. It is the best way to buy visits on your website and it can increase your SEO on search engine. You need project management and strong analytical skills to get successful in Pay per click advertisement.

By studying with Simplilearn, you can get prepared for your job as PPC professional. You can start with 360EduKraft PPC Masters Program and then it will proceed through Display advertising, advanced PPC, Advanced website conversion, advanced web analytics and much more. After studying PPC, you will be able to learn all the principles of paid search, PPC and you will learn the art of paid campaigns.  It would be easier for you to generate paid traffic with the help of PPC marketing channels. You can get prepared to work with cookies, remarketing campaigns, ads and third party agencies.

These days, users use various social media platforms in order to generate exchange and share content through pictures, ideas, information and videos with the people. Now that you know that social media usage is increasing every day, around 3 billion users will be using social media by the year 2021. So, every company will need best social media presence in order to get connected with the customers. The companies will also need channels with which day can do the marketing of their products and services in an easier way.

If you will study with Simplilearn, then you can get yourself prepared for the jobs like social media marketing expert. The Social Media Masters Program of 360EduKraft starts with DMCA course and then it proceeds ahead with content marketing, web analytics and advanced social media marketing. With this training, you can learn to use advanced tips and techniques to attract traffic with protection and promotion of your brand. You can learn to plan and execute necessary marketing plans. It will be easier for you to use web analytics to find out information data to get improved.

If you don’t want to choose PPC, SEO or any other social media platform, then you can select IV learning option to become digital marketing professional. In this 4^th part, you can get deep understanding and better knowledge about the critical marketing areas with which you can lead a team to make better decisions in the digital marketing channels. You have to take the decisions which can fit to the strategies, plans and goals of the company.

Studying with 360EduKraft can help you to get prepared for your job as professional digital marketing expert. The digital marketing Masters program of 360EduKraft begins with DMCA course which is described above. After this, it proceeds towards advanced web analytics, advanced SEO, advanced PPC and social media marketing. You will be able to get all the skills along with knowledge of mobile marketing, strategy, conversion rate optimization and much more.

These days, companies can never ignore requirement of social marketing strategy and digital marketing professionals. It is not easy to become successful without hiring experienced and qualified digital marketing professionals. 360EduKraft is having a huge demand in marketing sector as this company offers the best solutions for all the verticals. The best way to be a professional digital marketing specialist is just to take the help of 360EduKraft.

To become a digital marketing specialist, focus on acquiring a blend of marketing knowledge, technical skills, and hands-on experience in digital channels. Here is a detailed step-by-step pathway:

Steps to Become a Digital Marketing Specialist

• Build a Strong Foundation in Marketing: Understand the basics of marketing principles including market research, consumer behavior, branding, and campaign planning. This foundation supports effective digital strategies.

• Learn Core Digital Marketing Skills: Gain proficiency in SEO, content marketing, social media marketing, email marketing, PPC advertising, analytics, and conversion optimization. Platforms like Google Analytics, Google Ads, and Facebook Ads are essential toolsets.

• Get Familiar with Marketing Tools and Platforms: Master digital marketing tools such as SEMrush, Ahrefs, HubSpot, Mailchimp, Canva, and automation platforms to streamline campaigns and analyze performance.

• Earn Certifications: Obtain certifications from recognized providers like Google Digital Garage, HubSpot Academy, Facebook Blueprint, and SEMrush Academy to validate your skills and boost credibility.

• Gain Real-World Experience: Internships, freelancing, or working on personal projects help build practical knowledge. Running campaigns with measurable goals improves learning and enhances your portfolio.

• Stay Updated with Industry Trends: Digital marketing evolves rapidly. Follow industry blogs, attend webinars, and participate in forums like Moz Blog, Neil Patel, and Marketing Land to keep skills current.

• Specialize and Deepen Expertise: Choose niche areas such as SEO, content strategy, paid advertising, or analytics to become a specialist. Advanced knowledge offers competitive advantage.

• Develop Analytical and Communication Skills: Strong data interpretation ability and clear communication enhance campaign performance and stakeholder management.

• Network with Professionals: Engage with digital marketing communities on LinkedIn, attend conferences, and join groups to expand connections and discover opportunities.

• Create a Personal Brand and Online Presence: Build your own blog, social profiles, and demonstrate your expertise through case studies, tutorials, and consistent content sharing.

Summary Table

By following these steps consistently and building a portfolio of successful digital campaigns, you can establish yourself as a skilled digital marketing specialist ready for diverse opportunities in the industry.