Google is an American multinational company, providing Internet related services.   Google’s major services include online advertising, cloud computing, searc, and software services. Google was founded in 1996 by two Ph.D. students Sergey Brin and Larry Page while studying at Stanford University. Its headquarters is in Mountain view, California. Google became a popular search engine in the whole world within four years of its launch in 1997.

The Google search engine got a considerable success with thousands of business and personal users using it to find information in the initial years, and now it has got extended to millions.

In early 2000s, Google launched Adwords, an advanced ad network that allows advertisers put online advertising next to the natural search results. Google also provides a mapping service to easily search any place, Gmail to send and receive the message with file, video and image sharing site Google Plus and smartphone operating system Android. The Google search engine is generally called as Google Web Search or Google. Today Google is the biggest and most popular web search engine in the whole world.

Google’s most services are free which means the client or user no need to pay money to avail the services. Google’s most profit comes from AdWords Services. Other major revenue comes from selling some business services and also from selling the enterprise versions of their popular applications for many companies that are alternative to Microsoft Office tools. How Google Search engine works is, when a user searches for information, then the Google Search algorithm interacts with the web servers to get the information such as data or images contained in its databases to provide result.

Google provides several products and services such as Google Translate with searching for words, synonyms, and weather information, and time zone tools, and maps with movie theatre lists, airports, railways, hospitals, study centers , and sports centre lists .

Google introduced a unique system called PageRank with its Search algorithm which measures the page rank of the website with total number of quality links that a website has. The process of bringing website to the first page of Google is called search engine optimization. This technology is used to draw more visitors to the site.

The Google webmaster tool is the most important for analyzing the website structure and other things. It is a free service provided by Google that helps site owner to bring their site in the first page of Google Search results, by checking the website.

Mobile users find mobile apps using Google Search. Google’s different mobile apps including Gmail are available for Android, iOS, Blackberry and Windows Phone. Mobile operating system Android is currently developed by Google. Google Now is an intelligent personal assistant developed by Google. It is available for Android and iOS mobile users. It uses a natural language user interface to reply to questions and perform actions by transferring requests to a set of web services, along with answering user questions.

Today, Google is one of the largest global companies in the world in terms of revenue. Some of most popular Google services that benefit  to users are  Gmail, blogger, Google+, Google books, Google buzz, Google code, Google app engine, Google maps, and Google sets.

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