Social Media Engagement is the New Social Media Marketing: How To Do It Well
Social media is becoming a powerful tool for listening, engaging and building relationships these days and so as the demand for social media marketing. SMM is one of the most commonly used technique for targeting various social networks and for spreading the brand awareness. It simply means a promotional process for various services and products.
Importance of Social Media Marketing
The presence of social media is becoming more and more penetrated these days. Almost all the people are having accounts in various social media platforms and are using it to the core. Also are in continuous usage of social media platforms. This what makes it an excellent platform for marketing promotion of the product and/or service. With the social media, various organizations can market their product/services to a mass of people. It is not exaggerating to say that people may skip their meal but not logging into social Medias. The social media is so essential that everyone wants to stay informed.
Social Media Marketing- Vital Part of Digital Marketing
Digital marketing is nothing but reaching the people via digital media, of which social media contributes to the majority. With the help of digital marketing / SEO, one can promote product/service, whereas on various social media, information about a particular product/service is exchanged. Popular social media platforms are Instagram, Facebook, Linkedin and Twitter.
Facebook- An Open Book
Facebook helps in staying in touch with friends easily. Promotional pillar on this platform are News feeds, post all of it. Many companies publicizes their product on Facebook and turn the users into customers. Day by day the number of Facebook page visits are increasing making it much more demanding social media platform.
Instagram- Picture Speaks
Anything happening event or product finds its place in Instagram. The best part of Instagram is that it is like an online album, speaking with pictures. Using Instagram for promotion, also accounts to building brand credibility
Linkedin- Million connections
LinkedIn social media platform is believed to be very professional. This will help in highlighting the events/services/products of a particular brand. It involves the gathering of talents and organizations thus serves best in reaching wide range of people.
Twitter- Sharing Talk
The talk on Twitter is interesting and crispy. The best part of this platform is that audience engagement will be at peaks. Share your thoughts and opinions regarding it will pop up. This will serve best for promoting any product and/or service.
Social Media- The best platform for marketing
The usage of social media is on raise. Day by day, lot many users are becoming addicted to these social media platforms. As reported by Hubspot, 92% of the marketers say that social media is vital for marketing, and 80% report that SMM efforts has raised the traffic of their respective websites. Social media reaches about 70% of the global population and hence it is one of the most powerful tool in the digital marketing.
Social Media Marketing- Inevitable for Business
Social media marketing is becoming inevitable due to the following
– Can reach mass of audience at once
– Content is fresh and unique and hence the demand
– Creates Curiosity among customers
– Helps in sharing reviews
– Provides one-to-one interactions
– Offers personal touch effect
Marketing is now all about telling the experience of using that particular product/service which can be done at the best on various social media platforms.