Scope of Digital Marketing Career Growth and its Future Aspects in India

Today almost all the businesses are running on internet. Each and every operation in carried via internet. So, it becomes inevitable to include internet in each and every business. Digital marketing is expanding widely, so as that it is providing opportunities for promoting the business itself. Even various businesses are using the digital platforms for promoting their businesses. This raise of digital platform usage for business promotion is expected to beyond the imaginations in the near future.

The digital platforms has become so important that without the usage of those, the chances of failing the business are more. This makes the need for more companies to become aware of importance of digital marketing. As estimated by Times of India, more than 1.5 lakhs of jobs are there in India in 2016 in digital marketing arena. Now, let us look into the possible digital marketing careers in this field

-Content Writes

Content Writers present the content given by the company about the company and their products to its customers. The role of content writers is to see that the right information is presented to the audience for making sure that the product offered by the company is reaching the customer. The content on the company’s website is given by the content writers of that particular company. People who have good knowledge on the language and who are good at presenting it in the form of an article are best suited for this job. Graduation is the minimum qualification for this job and need to get expertise from training. With an experience of 2 years of experience, a person can expect 3 to 5 lakhs per annum income.

-Digital Marketing Management

With an experience of 5 years, one can get the position of Digital Marketing Manager, whose responsibilities is to take care the various marketing strategies. The person need not have a MBA qualification for this position. The annual income for this post would be 8-20 lakhs.

-Content Marketing Management

This kind of job involves the management of various contents on various platforms like emails, blogs, e books, twitter, etc. Digital marketing managers and content marketing managers both are parts of team which contributes to the marketing. Both of them will be having content writers under them and can earn up to 10-15 lakhs per annum.

-Social Media Marketing

Manager who will look after the various social media contents like Instagram, twitter, blogger, etc for spreading the details of the SEO company widely are the social media marketing managers. The main responsibility of these managers is to make the company popular and to raise the awareness of the company’s business and its services.

-SEO and SEM

Search Engine Optimization and Search Engine Marketing are the best ways for leading the company’s website. It requires proficiency in Google Ad words and Web Analytics. Various big companies hire a SEM professional for meeting the necessary requirements. It involves the work of keyword research, analysis, bid management, copywriting, etc.

Conclusion:

Above mentioned are only few popular in the digital marketing arena, yet there is much more scope in Digital Marketing field. This high demand also resulted in creating lot many courses in this arena. Even google certified courses are available in this field that has got great credibility. As the demand for the various digital platforms is on raise, the demand for the jobs is also high. There is no particular saturation in this field, so if you are interest there is so much to explore.